How strong is your brand power? Does it have “staying power” during a crash?
These are the times many large businesses do one of 4 things:
1. Close their doors
2. Exit early
3. Double down on brand & marketing (***Before it’s too late)
4. Start acquiring other businesses
End of the road:
A brand that has to close its doors during an economic crisis happens heavily in part due to not building a strong brand and having consistent marketing driving leads among other
Anything can happen in life forcing a business to sell early from a market crash or even for health reasons. The businesses that focus on building brand power have more leverage when it comes to exiting at any stage
Go all in:
An intelligent business leader understands the necessity for marketing but more so the importance of building brand power because “if you don’t market you don’t sell”. With consumers and businesses stressed it requires leadership to offer hope while ensuring your business performs
Mergers and Acquisitions:
An organization that has intentionally built brand power is primed to expand or acquire market share and these are the times it happens. The importance of creating a performance brand goes far beyond simply being remembered but also ensuring it’s growth over decades going from a corporate brand to a brand spanning beyond our time here.
With the market on a steady decline, the question is, how long will it take you or are you going to be intentional about how you build your brand?